People Collective is founded by three senior HR leaders with deep experience in facilitation skills, in-house HR leadership roles and fractional advisory work. They worked together as colleagues in Unilever, where HR has a seat at the leadership table and has a strategic role in the business. From a shared passion to make HR a true engine for business growth they have joined forces to turn this into reality for ambitious organizations with People Collective.
With on-demand senior expertise, People Collective builds teams, leaders, and cultures that perform. They lead change and deliver people solutions that move the business forward.
As a collective we are your end to end HR partner. By bringing Strategic HR partnering, change, leadership development and team effectiveness together, we are the partner that brings strategy into action and make more impact than fragmented initiatives.
Meet the founders
Wendeline van Loon
Experienced HR leader with proven track record guiding large teams and serving as a trusted strategic partner to senior executives. Sharp on content, always with care.
Her business acumen shaped through close partnerships with Chief Finance, Supply Chain, and R&D Officers in complex multinational environments, navigating diverse business challenges with clarity and impact.
With a deep expertise in transformation and change management. Having led and delivered large-scale programs that strengthen culture, accelerate performance, and enable organizations to thrive through co-created, lasting change.
Certified Coach and Systemic Team Coach. Helps leaders build trust through intentional behaviors creating the conditions for people and teams to excel.
Louise Nass
HR Partner that enjoys working closely with leaders and HR to create positive impact through the right people & culture focus, combining strategic insight with pragmatic solutions to drive a business forward.
Certified Coach and Executive (Leadership) Coach with a range of team- and leadership certifications, that partners with teams and leaders to develop connected, high performing teams, effective leaders, enabling them to address their business challenges.
Experienced in strategic change projects and the people & culture agenda across its key themes: re-design and transformation, talent & performance management, leadership- and team development, cultural, engagement and employer branding.
Knows her way in fast-paced multinationals, family companies, PE owned businesses, and production environments.
Linn ten Haaf
Strategic and pragmatic HR partner with a business-first mindset. Works closely with the business, moves fast and challenges constructively. Helps leaders navigate change and build cultures that work.
Brings experience across major transformations in multinationals and scale-ups, shaping cultures, implementing new ways of working, leading M&A from a people perspective, strengthening leadership and facilitating teams through complex times.
Has led big end to end HR teams across Europe and the US. Knows what good HR looks like and how that creates business impact. Has experience in building people focus in scale-ups from the ground up, as well as integrating scale ups successfully in corporates.
Certified Executive Team coach that easily navigates different types of cultures and people. Always with a positive, forward energy.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
hello@peoplecollective.com